By Bob Batchelor

Pop tradition is the guts and soul of the USA, a unifying bridge throughout time bringing jointly generations of numerous backgrounds. no matter if the brilliant lighting fixtures of the Jazz Age within the Twenties, the sexual and the rock-n-roll revolution of the Sixties, or the thriving social networking web content of this present day, every one interval in America's cultural heritage develops its personal particular tackle the traits outline our lives.American Pop: pop culture Decade via Decade is the main accomplished reference on American pop culture via decade ever assembled, starting with the 1900s up via this day. The four-volume set examines the interesting traits throughout a long time and eras by means of laying off gentle at the stories of american citizens old and young, wealthy and negative, in addition to the impacts of arts, leisure, activities, and different cultural forces.

Whether a popular culture aficionado or a pupil new to the subject, American Pop offers readers with an attractive examine American tradition damaged down into discrete segments, in addition to research that offers perception into societal pursuits, developments, fads, and occasions that propelled the period and the kingdom. In-depth chapters hint the evolution of popular culture in eleven key different types: Key occasions in American lifestyles, advertisements, structure, Books, Newspapers, Magazines, and Comics, leisure, type, nutrition, track, activities and relaxation actions, shuttle, and visible Arts. insurance comprises: How Others See Us, Controversies and scandals, Social and cultural activities, tendencies and fads, Key icons, and lecture room assets. Designed to satisfy the excessive call for for assets that aid scholars learn American historical past and tradition via the last decade, this one-stop reference presents readers with a vast and interdisciplinary evaluate of the various facets of pop culture in our state. considerate exam of our wealthy and infrequently tumultuous well known historical past, illustrated with thousands of ancient and modern images, makes this definitely the right resource to show to for prepared reference or research.

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Additional resources for American Pop: Popular Culture Decade by Decade, Volumes 1-4

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Advertising of the 1900s THE AGE OF LADIES’ HOME JOURNAL One of the earliest and best examples of the symbiosis between advertising agencies and magazines can be found in the phenomenal success of the Ladies’ Home Journal. In 1883, publisher Cyrus H. K. Curtis created a new magazine by expanding a column titled “Women and the Home,” written by his wife, Louisa Knapp, in one of his existing magazines. The popularity of the column rested on Knapp’s no-nonsense approach to middle-class women’s duties in the modern family.

Advertising helped bring the immigrants to America in the first place. Agents working for the railroads and businesses that needed a steady flow of labor took out ads and handed out leaflets that urged Europeans to migrate to the United States. In 1904, steerage prices dropped, which allowed Europeans to board ships bound for America and be there a month later for as little as $10. 1 As the quantity of consumer goods increased, the outlets to purchase them expanded as well. Urban department stores, chain retail stores, and mail-order catalogs granted people greater access to goods they felt they needed.

Wyeth and Norman Rockwell, were among the many who lent their talents to advertising campaigns. With little of the outside stimuli provided by today’s multimedia gadgets, advertising ditties An article on women photographers from the highly influential Ladies Home Journal, November 1901, p. 13. Prints & Photographs Division, Library of Congress. stuck in people’s minds. One copywriter prepared weekly slogans for the streetcars in 80 cities. Others used the slogans to tell linked stories, so the public clamored for the next week’s installment.

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