By Kevin Roberts

64 photographs: management in a loopy World is a compendium of value-accelerators for company and existence. it really is collected as a sixty four shot approach from the astute observations and memorable lifetime of inventive enterprise chief and iconoclast Kevin Roberts. A provocative determine traversing the peaks of worldwide trade, media and activity, Kevin Roberts - author of the groundbreaking notion Lovemarks - is famous as one in all cutting-edge so much uncompromisingly-positive and inspirational leaders.

In 64 Shots, Roberts attracts at the greatest rules, hardest reports and maximum impacts of his existence to give 16X4 stripped down, straight-forward and instantly-absorbable insights on how you can deliver order to the chaos of industrial and existence. The punchy insights into successful - hitting readers evenly jab after jab - are an array of one-liners, sound bites, tweets, charts, prices and old reference issues. they're loaded with Roberts' adventure, tale, brio, provocation and direction. 

The language is severe, brimming with the irrepressible perspective and provocation that fueled Roberts' meteoric profession. whereas there's a series, the sixty four photographs are stand-alone signposts in the direction of dwelling an enterprising and profitable lifestyles. somebody can dip into the e-book anyplace and locate value. 

The writing is observed via (not unavoidably associated with) a visible order of black-and-white images of leaders of their cultural fields, a few glossy, many old, a few recognized, and all own. This eclectic number of everyone is either direct and oblique impacts to Kevin Roberts' lifestyles. all of them have an attractive - and a few mysterious - connection to innovations of management in a loopy international. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). 

The publication is excessive contact and shiny. It appears like Apple, now not Shakespeare. sixty four photographs - will you're taking them?

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Extra resources for 64 Shots: Leadership in a Crazy World

Sample text

In a VUCA world, doing things right is table stakes. Management is a science, driven by order, process, data, and digits. Very important, but not the defining difference. This book is about doing the right things. And when things get crazy, leaders need to step forward. As a platform, find leaders you can relate to. Study them. Learn from them. I study leaders who are winners. Lombardi used football to teach life. I try to do this through business. Leadership is a question of character. It is a mix of qualities.

We will manage this. The upside of the accelerator offers unparalleled potential for prosperity and harmony. There are polar views on whether the hi-tech age will usher growth and well-being upwards and across. Much of this debate is wasted energy. The human elevator is not powered by science-led innovation. Nor is it powered by Disney-like imagination. Innovation and imagination are very important. The elevator, the magic lift, is in creativity. The unreasonable power of creativity drives growth.

It turns out that 64 is a super-perfect number. The square root of 64 is the lucky number eight. ). Sixty-four is the country calling code for New Zealand, my home on the edge of the world. And the title of a famous Lennon and McCartney love song from the greatest album of all time. This book 64 Shots—a shot being a fast swing, an injection, a strong drink, an explosive charge, a Moon shot —is designed to help leaders succeed in today’s ultra-turbulent world. I wrote it to bring a sense of optimism to a Volatile, Uncertain, Complex, and Ambiguous era.

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