By Robert Oppenheim
This new source offers all of the info essential to advertise a salon successfully and inexpensively, for construction and protecting a superior buyer base. With a wealth of easy and artistic how one can allure consumers and raise revenues, a hundred and one Salon Promotions is dependent upon uncomplicated, easy-to-learn tools for development and retaining a winning salon on a shoestring funds. Readers will find out how to capitalize at the climate, make the most of vacation trips, community with different pros, present consumers to make sure repeat company, and masses extra. just a few of what you are going to study comprises:
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Additional resources for 101 Salon Promotions
Usually a bare minimum of the conversations have to do with the subject of hair. Many stylists have trouble working the conversation around to hair, especially if the SEASONAL ultimate objective is to make some sort of retail sale. During June, July and August, it’s very easy to help these stylists and increase their sale of retail hair care items. It’s a fairly simple system: 1 2 3 4 5 As with virtually all promotions, you’ve got to first sit down with all your stylists and explain what the promotion is all about, what it’s intended to do, how everybody can go about doing it, and how everybody will MANY STYLISTS HAVE TROUBLE WORKING THE CONVERSATION benefit.
Don’t worry about them wanting to come in on a Saturday. Just as you’re too busy, they are also too busy. Make room in your schedule, and be waiting for them when they arrive. Chances are they’ll just want some simple sort of refresher service. ” When the service is completed, take several photos of the candidate or candidate’s spouse together with the appropriate stylist and, always, you. Have an 8 x 10 photo sent to each candidate or spouse. 5 6 On the morning after Election Day, put up a big sign in your window that says, CONGRATULATIONS!
The “I care about my hair” type. This person may not have much damage, but she knows that the message in your card makes sense. She wants to head off trouble before it starts. She can be one of the most valuable clients of all because she values her hair so highly. Remember, when clients call for their appointments and/or come in, they’re interested in hair conditioning rather than color or style. Analyze the hair, and give it the best kind of treatment you know how to give. A ten to fifteen minute scalp massage to begin with will relax the client and make her happy that she came.